Instagram has changed from a teen hangout spot to a serious social networking site in a very short time. As we see more and more people connecting over the visual landscape of Instagram, it’s easy to see why businesses are making it a must have component in their social media strategy.
Here are 5 seasons you need to strongly consider signing up for an Instagram account.
1. Internet users spend are on Instagram more than on any other network besides Facebook
People love Instagram because it allows them to see a glimpse into people’s lives. That’s why brands can showcase their personal story and make strong connections with followers rather easily. Businesses looking to dominate in a more niche centered visual manner then Instagram offers a huge opportunity that you should not overlook.
2. Instagram is still a newer channel so get started now
Let’s face it, Facebook is a huge challenge for small businesses when it comes to getting noticed. If you are not a huge brand you might not even be seen. There’s also a huge demand for being seen on Facebook because you are not only in competition with other brands but people’s friends and families. It also can be hard to stand out.
It has been reported that less than 25% of US small businesses are using Instagram so that means you can jump in and start making connections. Businesses who get on board now will be able to establish their audience before the competition becomes too congested.
3. Instagram gives you the unique ability to tell your brand’s story with pictures
Visual content gives you the unique opportunity to decide how you want to showcase your brand’s unique story and create your own voice. Not only can you use filters and other things to make your picture look amazing, you can also decide your theme. Maybe you only post in Black and White or maybe you end each day with a picture of your desk. It’s totally up to you.
4. Instagram has been shown to drive sales with high average orders overall
According to an article from Shopify, Instagram referrals have resulted in an average order value of right around $65; compare this to Polyvore’s $66.75. Of course not everyone will make a purchase but still, if they are, you want them to make the highest purchase possible. For instance if you can make a sale of $65 it’s much more valuable than YouTube’s $37.63 average order value.
5. Visual content in social media continues to win in terms of engagement
It’s well noted in social media that visual content is king. This means if you can keep snapping great images with your phone, you could be onto something. The basics are great pictures that show your life and your business off so have fun!
To keep your Instagram followers engaged, post images like infographics, image quotes, graphic coupons, shots of your business doing what they do, and behind-the-scenes images of you as the owner and the business operations. People want to know who you are. You can even post short short tutorials or behind-the-scenes snips or even just say hi and thank them for following.
If you’ve not tried Instagram, you need to check it out! You can follow us too @RaginiMittalJewels